Companies today face increasing demands for corporate social responsibility (CSR) programs, especially in developing countries
While some companies are reducing their support for charitable and community-based activities because of economic pressures, many multinationals are moving in the opposite direction, providing higher levels of community engagement to reassure locals and enable ongoing growth and development.
Movicel, Angola’s second largest mobile phone operator, takes CSR seriously and recently donated 1.9 million kwanzas ($44,200) to support 580 needy children living under the care of the Association of Communities for New Generation Children (ACING), located at Mulenvos de Baixo commune, in the municipality of Cacuaco.
According to Movicel’s press officer Patricia Patricio, the money was raised at a street basketball game between a mixed Angolan team and the AND1 team from the U.S., which was played in Luanda last year on the AND1 Live Tour.
Rodrigues Pedro, head of ACING, underscored the need for more support for his institutions, as the number of children looking for help is constantly on the rise.
Since the end of Angola’s 27-year-long civil war in 2002, the country has enjoyed unprecedented economic growth thanks to high oil prices and billions of dollars of foreign investment. But while the country has gained international recognition, two thirds of the population continue to live on less than two dollars a day, according to the World Bank.
Movicel aims to continue helping the local community with its various CSR initiatives and to participate in the development of Angolan culture.
