SETAR keeps Aruba online, all the time
This telecommunication company is modernizing the industry for the Caribbean Island
With an ever-growing number of tourists visiting the tropical Caribbean island of Aruba every year, the government along with local companies continually work to ensure up-to-date and quality infrastructure throughout the country. For business travelers in the modern world, contemporary telecommunications are increasingly indispensable to do their jobs and consequentially the Aruban company Servicio di Telecomunicacion di Aruba (SETAR) makes sure that these services are in place.
“Business travelers can take their work with them here,” says Roland Croes, Director of SETAR. “The goal is to make it possible for them to do almost everything that they have to in a convenient and secure manner.”
SETAR, founded in 1986 as a public company, was privatized in 2003, but still is completely government owned. Mr. Croes points out that although the government is still its major shareholder, the company is afforded the freedom to act like any other private company.
SETAR provides a highly modern telecommunication infrastructure throughout Aruba offering satellite connection services and 3G WiFi Internet. This helps make local businesses productive and competitive through stable connectivity.
But aside from connecting businesses and individual customers, SETAR allows schools a reduced price for Internet access. Their services are also available in all the libraries and on 85% of the beaches.
Furthermore, SETAR continually tries to maintain an edge over its main competitors, Aruba Wireless and Rainbownet, by regularly upgrading the services it offers to customers, investing in bandwidth and wireless networks. The Aruban company is also involved in a multibillion-dollar submarine cable project with companies such as AT&T and Verizon to build the future infrastructure needed for maximum service convergence.
“A lot of investment has gone into the network linkages. The country offers the kind of 24/7 connectivity that allows people to stay in touch, whether for business or personal purposes,” explains Mr. Croes, noting that Aruba is always one of the first countries in the region to incorporate new technology.
“We take on a more proactive approach and deliver new services to the customers. We look at what is happening in Europe and the U.S. and we try to structure it to apply to the realities in Aruba.”
A UNITED WORLD SUPPLEMENT PRODUCED BY:
Rocio de Mingo, Fabricio Sordoni and Gonzalo del Rio