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The original report was published in the USA Today on Thursday, April 12, 2012
Getha’s Sleep Therapy Centers offer “food” for all five senses

Malaysian rubber synonymous with sleep

Getha's world-class mattresses do wonders in promoting Malaysian rubber
Some of the world’s best mattresses hail from Europe, from the U.S., and from…drum roll… Malaysia. Surprised? Considering rubber is one of Malaysia’s main products and latex comes from rubber, it makes good sense. Specifically, Malaysian manufacturer Getha creates extremely comfortable, supportive yet resistant, and simply luxurious mattresses.

“We are using Malaysia’s natural heritage: rubber,” explains Mei Yong, VP of Operations. “We don’t compromise by using Thai or Indonesian rubber, which are cheaper. We remain true to our roots and we have done that from the beginning.”

Established in 1969 as an original equipment manufacturer, award-winning Getha has only been around as a brand for 10 years. Since then, it has become highly marketing and branding oriented, choosing its markets and retailers carefully to avoid price slashing in places like Singapore or China, while maintaining a reputation for quality both at home and abroad.

“We control our prices and protect our customers,” says Ms. Yong, who adds that Getha also raises awareness of the quality of Malaysian rubber domestically. “We want Malaysians to realize that homegrown brands are good enough, and better than many others.”

One of Getha’s more interesting marketing moves has been to open a small chain of unique Sleep Therapy Centers.

“Nowhere in the world is there a center like ours. We are trying to promote the five senses – when you walk in here, we’d like you to feel and touch things, smell it and hear soothing music. We want to create an experience for our discerning shoppers,” says Ms. Yong.

Vincent Rifici, Idil Demirel, Scott Winnen, Ugo Bagration, Maggie Kay and Vanessa Massimini, with special thanks to Minister of Defence Dr. Hamid Zahidi, Mr. Serhat Ozalp and Mr. Shamsul Rizal

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Southeastern Asia, peninsula bordering Thailand and northern one-third of the island of Borneo, bordering Indonesia, Brunei, and the South China Sea, south of Vietnam
total: 329,847 sq km
country comparison to the world: 67
land: 328,657 sq km
water: 1,190 sq km
AREA - comparative:   
slightly larger than New Mexico
tropical; annual southwest (April to October) and northeast (October to February) monsoons
tin, petroleum, timber, copper, iron ore, natural gas, bauxite
GEOGRAPHY - note:   
strategic location along Strait of Malacca and southern South China Sea
Muslim (or Islam - official) 60.4%, Buddhist 19.2%, Christian 9.1%, Hindu 6.3%, Confucianism, Taoism, other traditional Chinese religions 2.6%, other or unknown 1.5%, none 0.8% (2000 census)
Bahasa Malaysia (official), English, Chinese (Cantonese, Mandarin, Hokkien, Hakka, Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai
note: in East Malaysia there are several indigenous languages; most widely spoken are Iban and Kadazan
28,728,607 (July 2011 est.)
country comparison to the world: 43 
constitutional monarchy
name: Kuala Lumpur
31 August 1957 (from the UK)
AGRICULTURE - products:   
Peninsular Malaysia - rubber, palm oil, cocoa, rice; Sabah - subsistence crops, coconuts, rice; rubber, timber; Sarawak - rubber, timber; pepper
Peninsular Malaysia - rubber and oil palm processing and manufacturing, light manufacturing, pharmaceuticals, medical technology, electronics, tin mining and smelting, logging, timber processing; Sabah - logging, petroleum production; Sarawak - agriculture processing, petroleum production and refining, logging
$210.3 billion (2010 est.)
country comparison to the world: 23
$163.2 billion (2009 est.)
$156.6 billion (2010 est.)
country comparison to the world: 28
$117.4 billion (2009 est.)

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